Rodeo is a somewhat small coastal town (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 9,653 people and two associated neighborhoods, Rodeo is the 424th largest community in California.

Housing costs in Rodeo are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

A relatively large number of people in Rodeo telecommute to their jobs. Overall, about 7.24% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Rodeo is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

In Rodeo, however, the average commute to work is quite long. On average, people spend 35.04 minutes each day getting to work, which is significantly higher than the national average. One bright side is that local public transit is widely used, so it may be an option to avoid the headache of driving in the heavy traffic by leaving the car at home and taking transit.

Despite being a small town, Rodeo has a lot of people using the bus to get to and from work every day. Most of these people on the bus are using it to get to good jobs in other cities.

In terms of college education, Rodeo is somewhat better educated than the 21.84% who have a 4-year degree or higher in the typical US community: 28.36% of adults 25 and older in the town have at least a bachelor's degree.

The per capita income in Rodeo in 2022 was $40,299, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $161,196 for a family of four. However, Rodeo contains both very wealthy and poor people as well.

Rodeo is an extremely ethnically-diverse town. The people who call Rodeo home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Rodeo, accounting for 27.18% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Rodeo residents report their race to be White, followed by Asian. Important ancestries of people in Rodeo include German, Irish, English, Italian, and European.

Rodeo also has a high percentage of its population that was born in another country: 23.15%.

The most common language spoken in Rodeo is English. Other important languages spoken here include Spanish and Tagalog.