Naples, FL
REAL ESTATE & DEMOGRAPHIC DATA






Naples profile


Living in Naples


Naples is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 19,115 people and 92 constituent neighborhoods, Naples is the 148th largest community in Florida.

Naples home prices are not only among the most expensive in Florida, but Naples real estate also consistently ranks among the most expensive in America.

Naples is a decidedly white-collar city, with fully 92.87% of the workforce employed in white-collar jobs, well above the national average. Overall, Naples is a city of managers, sales and office workers, and professionals. There are especially a lot of people living in Naples who work in management occupations (25.98%), sales jobs (17.61%), and business and financial occupations (9.45%).

One interesting thing about the economy is that relatively large numbers of people worked from their home: 22.34% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Naples is a major vacation destination. Much of the city’s population is seasonal: many people own second homes and only live there part-time, during the vacation season. The effect on the local economy is that many of the businesses are dependent on tourist dollars, and may operate only during the high season. As the vacation season ends, Naples’s population drops significantly, such that year-round residents will notice that the city is a much quieter place to live.

Naples is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Naples. 58.32% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Naples in 2018 was $114,338, which is wealthy relative to Florida and the nation. This equates to an annual income of $457,352 for a family of four. However, Naples contains both very wealthy and poor people as well.

Naples is a somewhat ethnically-diverse city. The people who call Naples home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Naples residents report their race to be White, followed by Black or African-American. Important ancestries of people in Naples include German, Irish, English, Italian, and Polish.

The most common language spoken in Naples is English. Other important languages spoken here include French and Spanish.