Winter Haven is a larger medium-sized city located in the state of Florida. With a population of 57,109 people and 25 associated neighborhoods, Winter Haven is the 69th largest community in Florida. Much of the housing stock in Winter Haven was built relatively recently. The construction of new real estate can often be taken as an indication that the local Winter Haven economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Winter Haven, where the median household income is $59,604.00.

A relatively large number of people in Winter Haven telecommute to their jobs. Overall, about 9.77% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The citizens of Winter Haven are slightly better educated than the national average of 21.84% for all cities and towns, with 22.18% of adults in Winter Haven having a bachelor's degree or advanced degree.

The per capita income in Winter Haven in 2022 was $30,101, which is lower middle income relative to Florida and the nation. This equates to an annual income of $120,404 for a family of four. However, Winter Haven contains both very wealthy and poor people as well.

Winter Haven is an extremely ethnically-diverse city. The people who call Winter Haven home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Winter Haven residents report their race to be White, followed by Black or African-American. Winter Haven also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 24.60% of the city’s residents. Important ancestries of people in Winter Haven include German, English, Irish, Haitian, and Italian.

The most common language spoken in Winter Haven is English. Other important languages spoken here include Spanish and French.