Winter Haven is a larger medium-sized city located in the state of Florida. With a population of 57,109 people and 25 associated neighborhoods, Winter Haven is the 69th largest community in Florida. Winter Haven has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Winter Haven, where the median household income is $59,604.00.

Telecommuters are a relatively large percentage of the workforce: 9.77% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The education level of Winter Haven citizens is a little higher than the average for US cities and towns: 22.18% of adults in Winter Haven have at least a bachelor's degree.

The per capita income in Winter Haven in 2022 was $30,101, which is lower middle income relative to Florida and the nation. This equates to an annual income of $120,404 for a family of four. However, Winter Haven contains both very wealthy and poor people as well.

Winter Haven is an extremely ethnically-diverse city. The people who call Winter Haven home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Winter Haven residents report their race to be White, followed by Black or African-American. Winter Haven also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 24.60% of the city’s residents. Important ancestries of people in Winter Haven include German, English, Irish, Haitian, and Italian.

The most common language spoken in Winter Haven is English. Other important languages spoken here include Spanish and French.