Southport is a very small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of North Carolina. With a population of 4,260 people and two associated neighborhoods, Southport is the 204th largest community in North Carolina. Southport has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Southport, where the median household income is $78,287.00.

Southport real estate is some of the most expensive in North Carolina, although Southport house values don't compare to the most expensive real estate in the U.S.

Telecommuters are a relatively large percentage of the workforce: 15.58% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Southport is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The education level of Southport citizens is substantially higher than the typical US community, as 33.36% of adults in Southport have at least a bachelor's degree.

The per capita income in Southport in 2022 was $42,236, which is wealthy relative to North Carolina, and upper middle income relative to the rest of the US. This equates to an annual income of $168,944 for a family of four. However, Southport contains both very wealthy and poor people as well.

Southport is a somewhat ethnically-diverse city. The people who call Southport home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Southport residents report their race to be White, followed by Black or African-American. Important ancestries of people in Southport include English, Irish, German, Scottish, and Italian.

The most common language spoken in Southport is English. Other important languages spoken here include Italian and German/Yiddish.