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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

New London, NH
Real Estate & Demographic Data






New London profile


Living in New London



New London is a very small town located in the state of New Hampshire. With a population of 4,463 people and two associated neighborhoods, New London is the 96th largest community in New Hampshire.

New London home prices are not only among the most expensive in New Hampshire, but New London real estate also consistently ranks among the most expensive in America.

Also of interest is that New London has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 13.25% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

New London is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped New London to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.

Another notable thing is that New London is an extremely popular destination for tourists and seasonal residents. So much of the population is seasonal such that the town’s population swells significantly during the vacation season, and drops again when the season ends. Because of this, much of the local economy is centered around tourism; some businesses may be operated only during the high season. During the low season, year-round residents will notice that the city is a substantially quieter place to live.

New London is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The town’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, New London’s overall crime rate is lower than average for the country.

New London is a small town, and as such doesn't have a public transit system that people use to get to and from their jobs every day.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in New London. 65.40% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in New London in 2022 was $50,484, which is middle income relative to New Hampshire, and wealthy relative to the rest of the US. This equates to an annual income of $201,936 for a family of four.

The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Asian. Important ancestries of people in New London include English, Irish, German, Italian, and Scottish.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and Chinese.