Sunland Park is a medium-sized city located in the state of New Mexico. With a population of 17,414 people and three associated neighborhoods, Sunland Park is the 13th largest community in New Mexico. Sunland Park has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Sunland Park, where the median household income is $45,545.00.

The citizens of Sunland Park are slightly better educated than the national average of 21.84% for all cities and towns, with 21.31% of adults in Sunland Park having a bachelor's degree or advanced degree.

The per capita income in Sunland Park in 2022 was $21,623, which is lower middle income relative to New Mexico, and low income relative to the rest of the US. This equates to an annual income of $86,492 for a family of four. However, Sunland Park contains both very wealthy and poor people as well.

Sunland Park is an extremely ethnically-diverse city. The people who call Sunland Park home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Sunland Park, accounting for 94.32% of the city’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Sunland Park residents report their race to be White, followed by Black or African-American. Important ancestries of people in Sunland Park include English, Jamaican, German, French, and Irish.

In addition, Sunland Park has a lot of people living here who were born outside of the US (30.84%).

The most common language spoken in Sunland Park is Spanish. Other important languages spoken here include English and French.