Florence is a somewhat small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Oregon. With a population of 9,470 people and four associated neighborhoods, Florence is the 62nd largest community in Oregon.

Of important note, Florence is also a city of artists. Florence has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Florence’s character.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 7.35% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

It is a fairly quiet city because there are relatively few of those groups of people who have a tendency to be noisy. (Children, for example, often can't help themselves from being noisy, and being parents ourselves, we know!) Florence has relatively few families with children living at home, and is quieter because of it. Renters and college students, for their own reasons, can also be noisy. Florence has few renters and college students. But the biggest reason it is quieter in Florence than in most places in America, is that there are just simply fewer people living here. If you think trees make good neighbors, Florence may be for you.

Florence is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

Compared to the rest of the country, citizens of Florence spend much less time in their cars: on average, their commute to work is only 13.90 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

Being a small city, Florence does not have a public transit system used by locals to get to and from work.

The population of Florence overall has a level of education that is slightly above the US average for all US cities and towns of 21.84%. Of adults 25 and older in Florence, 24.72% have at least a bachelor's degree.

The per capita income in Florence in 2022 was $34,628, which is middle income relative to Oregon and the nation. This equates to an annual income of $138,512 for a family of four. However, Florence contains both very wealthy and poor people as well.

The people who call Florence home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Florence residents report their race to be White, followed by Black or African-American. Important ancestries of people in Florence include German, English, Irish, French, and Italian.

The most common language spoken in Florence is English. Other important languages spoken here include Spanish and Chinese.