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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Whitefish Bay, WI
Real Estate & Demographic Data






Whitefish Bay profile


Living in Whitefish Bay



Whitefish Bay is a somewhat small village located in the state of Wisconsin. With a population of 14,631 people and three associated neighborhoods, Whitefish Bay is the 58th largest community in Wisconsin.

Whitefish Bay home prices are not only among the most expensive in Wisconsin, but Whitefish Bay real estate also consistently ranks among the most expensive in America.

Of important note, Whitefish Bay is also a village of artists. Whitefish Bay has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Whitefish Bay’s character.

Also of interest is that Whitefish Bay has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 22.27% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Whitefish Bay is home to many people who could be described as "urban sophisticates". Urban sophisticates are people who are both educated and wealthy, and thus tend to be older, richer, and more established than young professionals. "Urban sophisticates" is not just about being educated and well-off financially: it is a point of view and state of mind, one that you might call 'urbaneness'. But such people can and do regularly live in small towns, suburbs and rural areas, as well as in big cities. They read, support the arts and high-end shops, and love travel.

Because of many things, Whitefish Bay is a very good place for families to consider. With an enviable combination of good schools, low crime, college-educated neighbors who tend to support education because of their own experiences, and a high rate of home ownership in predominantly single-family properties, Whitefish Bay really has some of the features that families look for when choosing a good community to raise children. Is Whitefish Bay perfect? Of course not, and if you like frenetic nightlife, it will be far from your cup of tea. But overall this is a solid community, with many things to recommend it as a family-friendly place to live.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Whitefish Bay. 81.19% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Whitefish Bay in 2022 was $68,966, which is wealthy relative to Wisconsin and the nation. This equates to an annual income of $275,864 for a family of four.

Whitefish Bay is a somewhat ethnically-diverse village. The people who call Whitefish Bay home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitefish Bay residents report their race to be White, followed by Asian. Important ancestries of people in Whitefish Bay include German, Irish, Polish, English, and Italian.

The most common language spoken in Whitefish Bay is English. Other important languages spoken here include Spanish and Langs. of India.


Real Estate in Popular Whitefish Bay Neighborhoods

Zip Codes in Whitefish Bay, WI